Creme De La Trend

"Obsessively opposed to the typical"

Monday, September 27

Such a Cutie!

New book I want.
Although I liked Whitney best from the Hills Lauren was a close 2nd!
I liked her style although she is a little to simple (style wise) for me and I would have to funk a few of the outfits up a bit. She is very classic and a cutie too!!
 I will be picking her new book up when its released!

Shel xoxo

Sunday, September 26

BFI Film Fest

I will be heading off to see a few of these movies for sure! There seems to be a lot of good talent as usual at the film fest. I missed it last year as I was sunning myself in Hawaii!!

Film I want to see the most? Black swan, a thriller staring Natalie Portman set at the New York City Ballet

Shel xoxo

Thursday, September 23

New Reiss drop!!

My best picks love love it!! 
About time the had a good drop...I have been over Reiss for a while now but apart from the ridiculous price points things seem to be looking up!!
A good solid collection of desireables. Well done Reiss!

(Not sure on the motionless/expressionless/plain model...although i kinda like it as it lets the clothes speak for themselves!)

Shel xoxo

Saturday, September 18

Kandi Kane

New Hed Kandi Released on the 20th Sept.

Pre ordered from for me!!!

Shel xoxo

Giles for Black Swan

Giles Deacon has designed a costume for a performance of  Swan Lake for London Fashion week (Next Year 2011)
The costume belongs to the Black Swan Pas De Deux in the famous story. 
The English National Ballet Senior Principle dancer Elena Glurdjidze looks Beautiful.
Shel xoxo


After realising that almost 95% of my underwear is black I decided I need to add a splash of colour with a few girlie bits.
Came across this sweet site that makes silk underwear in London at great price points. Here are my picks.
I am however on the look out for some nice Autumn colours Burgundy Moss Green rust and royal blue for example

Shel xoxo

Friday, September 17

NY Fashion Week

Oh..... how I wish I was hanging out with the heavy weights......

Shel xoxo

The French have Sole.

 French Sole will be holding  Birthday celebrations with a line called "The 1989 Collection" 
Being an 80's baby I like the look of it and will be hunting down the Churchill pictured above!!
The price point is substantially lower than usual at £35-£40 a pair.....
21st - 30th September in stand alone stores!!

Shel xoxo

The Audi Robots land....

...and spelt my name in the stars from Trafalgar Square!!!
Pretty cool!!!
My message said "Shelma..My name was written in the stars on this night - 16th Sept 2010"

The installation was by Clemens Weissaar & Reed Kram and commissioned by the London Design Festival.

Shel xoxo

Worth a visit.

 Lily Allens sister Sarah Owen will finally be opening her shop Lucy in Disguise in Covent Garden this weekend.

It is a vintage shop stocking many hand picked desirables and boasting a blow dry bar Boys waiting area with PlayStation and comfy chairs (Genius)  and an all day vodka bar (ouch!) you can pick up all the big names and a few unknowns with prices from £80 - £700!

Probably worth avoiding it this weekend but I will probably pop in on Monday night when the crowds have dispersed! And see what they have to offer....
She also has a very nice site. Well done for being spot on trend with the short film.

Shel xoxo

Thursday, September 9

David Downton book signing...

 YES! I do look stupidly excited........
Shel xoxo

George Craig

Such a sweetie!! Please excuse me I look awful (after a full days work!!!)

Shel xoxo

I think I love you.....

Loved this when I saw it in the new campaign.....loved it 100000 times more when I tried it on.........
Ahhhhhhhhh to have an endless pot of cash eh!!!!
 A bargain at £700.00 courtesy of Dolce & Gabbana

Shel xoxo

Roll Call

I really dislike the whole Army theme (probably due to me being around the first time) so the whole cargo thing just leaves me a little dissatisfied.....
However I came across this silk shirt and I could see myself working this with some jeans or cute pants or even a little skater skirt.I am fond of the army colour ways so I guess I will be doing a Shelma spin on Cargo this year!
The goldie camel version is cute also.

Shel xoxo

Nars mash up

Nars has launched a new range of nail varnish's that are based on Classic Cinema for the autumn.
I chose to go with MASH its a gold khaki and perfect for the camel/light colour palette this autumn.It was a close call with King Kong but I decided KK was a little flashy for every day wear and for £13 I want everyday wearability!
(See colour/film list below)

As I have super long nails I have to be really careful with the shades I chose (everyone seems to think my nails are fake anyway) but they have a tendency to look a little talon and 70's like if I wear bold or overly metallic colours :0) I actually loved having long oval nails this summer as everyone kept them short and sweet and of course I hate to follow suit......Also this winter I do think I will be channeling the 70's vibe! 
  • Mash – Army green with gold
  • King Kong – Copper brown with gold
  • Midnight Express – Deep navy
  • Zulu – Forest Green
  • Full Metal Jacket – Gunmetal

Shel xoxo

Wednesday, September 8

Book signing & fashion's night out.

Had a fantastic time tonight with My Fashion twin we headed down to New Bond St for Fashion's night out  after a signing in Fenwicks.... More pictures to follow but here is a taster......

Shel xoxo

Gimmie Gimmie Gimmie!!!!!

Not a huge animal print fan but I like this scarf alot!!!
Shel xoxo